Nordic Walking North America
About Us
Nordic Walking North America Founders

Nordic Walking North America has been founded to offer full INWA certified trainings
to instructors and to service as a collection point for Nordic Walking enthusiast to
learn of trainings and activities.  Nordic Walking NA was founded by Malin Svensson
one of only 4 International Coaches for INWA and Gary Johnson one of the original
Exel Master Trainers.



Malin Svensson President




Originally from Sweden, Malin Svensson came to the United States in 1989 with         a Masters
Degree in Physical Education.  A former nationally ranked track and field athlete with 20 years
experience in the health and fitness industry, Malin is a Fitness Coach/Author/Speaker and she
is certified by NASM and NSCA. In association with the popular UCLA Extension program, Malin
continues to instruct her signature course entitled: Alternative Fitness, which fulfills in part the
graduating requirements for the Certificated Program in Fitness Instruction, of which she is a
Consultant.  Malin Svensson is the president of Malins Method Inc., the founder of Nordic
Walking USA and she has been featured in LA Times, The NY Times, The Wall Street Journal
and various online and hard copy magazines.   

As the first INWA (International Nordic Walking Association) Master Trainer in North America,
she introduced Nordic Walking to America in 2002.  “Outdoor Adventures – Nordic Walking”
(Human Kinetics April 2009) is the working title for her upcoming book.  She is the author of the
Nordic Walking Instructor Manual for North America, co-author of the INWA (International Nordic
Walking Association) Instructor Manual and in both manuals she created the break down of the
Nordic Walking technique into 10 Steps.  She served on the INWA Educational Committee from
2004-2007 and she was the Director of Event Programming for the 2007 INWA Convention.  
Today, she is one of the four INWA International Coaches and she serves on the INWA
Advisory Board.  

Malin has been invited to lead Nordic Walking seminars and events at fitness conventions for
the last six years including IDEA, Evolution Fitness Conference and ACSM.  To date, she has
conducted Nordic Walking seminars and presentations throughout North America, Europe and
New Zealand.  She is considered to be one of the leading authorities in Nordic Walking in the
world.



Gary Johnson Vice President  





International presenter, Reebok University faculty member for 10 years and ACE media
spokesperson.  A former professional soccer player he began teaching fitness in 1982. Gary
is the owner of Kneedspeed a manufacture of fitness equipment, designing and marketing his
own lateral training device later sold to Reebok as Slide Reebok. He has instructed and
presented throughout the U.S., Canada, Japan, Asia, England, and Europe. He has presented
at most of the major fitness conferences including ACSM, ISBO, FEBO, IRSA, Idea, Apex, and
many more. Gary has made numerous TV appearances, on fitness related matters, throughout
the United States and Europe, and has contributed articles to many fitness publications.  
Participated and won the First Nordic Walking Marathon held in the United States.  Competed in
a World Championship Marathon held in the United States and finished second, top US finisher.